It?s a Vibrant Entire world: The This means of Shade Across Borders

As children, were often asked ?what?s your preferred color?? We believed that our color choice says a whole lot about who were, understanding that the questioner will immediately understand its meaning.

But colors, like words, don't carry universal meaning. We all have different reactions to several tones and shades depending on how and where we had been raised, our past experiences by it, and our set of preferences ? which, like children, can alter inexplicably.

The facts are colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of many of these differences, it will be possible to avoid embarrassing cultural mistakes when discussing and using colors among colleagues, friends, and clients ? and it will allow you to promote your product effectively in global markets.

Below, a simple guide to 5 colors worldwide.


In Western cultures, black is owned by death, evil, and eternity. In some Eastern cultures, however, it often carries the alternative meaning; in China, black may be the signature color for young children, and is also found in celebrations and joyous events.

White, conversely, symbolizes age, death, and misfortune in China plus many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.


Red is one of the most effective colors, and it is meanings generally in most cultures run deep:

China - Celebration, courage, loyalty, success, and luck, and others. Used often in ceremonies, when along with white, signifies joy.

Japan - The traditional color to get a heroic figure.

Russia - Representative with the Communist era. For this reason, it is suggested being extremely careful when you use this in Eastern European countries.

India - Purity, so wedding costumes will often be red. Also large for married women.

United States - Danger (think "red light!") and employed in conjunction with other colors for holidays, like Christmas (green) and Valentine's Day (pink).

Central Africa - Red is often a hue of life and health. But in other regions of Africa, red is often a color of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa as well as other aspects of the continent.


Blue is usually considered to become the "safest" global color, as it can certainly represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is often seen as the conservative, "corporate" color.

However, take care when you use blue to cope with highly pious audiences: along with has significance in almost every major world religion. For Hindus, it may be the color of Krishna, and a lot of from the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, specially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to become a holy color, even though the Islamic Qur'an is the term for evildoers whose eyes are glazed with fear as زرق zurq, which may be the plural of azraq, or blue.


Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered an even more positive color. American retailers are leveraging the environmental movement to trade eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where numerous studies have indicated that green is not a good option for packaging.


If the Dutch have almost anything to say about this, the World Cup will probably be flooded with a lot of orange this summer. (Orange could be the national colour of the Netherlands and also the uniform colour of the country's famous football team.)

On sleep issues with the world, however, orange includes a slightly more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.

So before your inner child enthusiastically discusses your color preference to foreign friends or colleagues, you might like to find out more about that color and it is cultural significance. Also, be mindful of color choices as they connect with your organization?s campaign copy and graphics ? may it be printed collateral, an online football today saturday site, or marketing campaign. Know your target audience and their respective color conventions so you don?t inadvertently send an unacceptable message. We recommend this useful visual representation by Information is Beautiful.

Oh one more thing, our absolute favorite colors at Acclaro are blue and orange.

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